Castle Lager, Springboks & World Cup Fever

Castle Lager, Springboks & World Cup Fever

The Rugby World Cup is in full flow and Madam was entrusted with servicing Ogilvy Johannesburg's national campaign in support of the Springboks for Castle Lager. A two day shoot filming all around London brought alive the creative concept of the fans' tour of the UK following their national team. This non-stop tour of London included street shut downs, a busy pub in the heart of Soho opening specifically for our shoot and use of two cameras. Keeping our highly acclaimed crew small meant agility to pace through the significant number of storyboarded shots. All of this hand in hand with the well known Madam hospitality.

 

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