World-class striker, Mohamed Salah, was the special guest for MADAM’s latest service production for Mediapro Middle East & Pepsi Cairo. Directed by Eric Will, the one-day studio shoot took place in London at Black Island Studios.
Responding to a last minute request, MADAM’s expertise and knowledge in high-end production support and handling of international sports personalities was the perfect fit for Mediapro’s needs. With a tight post-match schedule on the cards for Salah, as well as combining his time & very specific requirements with press conferences & shoot times, MADAM was able to set up the production to respond swiftly to every client need.
Carly Stone, Co-Founder & Executive Producer MADAM: ‘Less than 12 hours from the Anfield pitch after scoring 4 goals footballer of the moment, Mo Salah, arrived in high spirits and created an extra special atmosphere on set.The buzzing crew and the methodical direction of Eric Will made this post heavy film an extra special MADAM football production’.