Madam Films recently welcomed production company, Good People, JWT Cairo & Vodafone to the UK for a one-day shoot in Liverpool across a dressed location and the home of Liverpool Football Club, Anfield.
Shooting with A-List footballer Mo Salah, the production required a warehouse space to be dressed with a premium level football pitch and a crew ready at a moment’s notice to shoot & utilise split time with the football star.
The creative brief to recreate a Premier League style football match and goal scoring shots of Mo was supported by green screen & locally cast footballers. Further production shots required high level & last-minute access to the Premier League team’s ground at Anfield for key tunnel, pitch and stadium shots.
The executive team at Madam Films have built up an extensive portfolio of work with A-List sports personalities across a number of sports in addition to football including tennis and Olympic athletes. The experience of working with celebrity talent, their management, sponsors and clubs is an important skill that defines the smooth running of a high pressure and time restricted production. The ability to secure access to heavily restricted areas at short notice requires strong relationships and a level of professionalism in line with the world of brand ambassadors.
Carly Stone, Executive producer & Co-Founder, Madam Films: ‘What an epic film and production our Egyptian clients delivered. Working with Salah in Liverpool is always a pleasure and for Madam to be part of this campaign is really rewarding”.
Credit List: Client: Vodafone Director: Ahmed El Naggar Agency: JWT Cairo Production Company: Good People Films Executive Producer: Khaled Zaki Producer: Ammar Abu Shady UK Service Company: Madam Films UK Executive Producers: Carly Stone/Michelle Stapleton/Pippa Bhatt UK Line Producer: Michelle Stapleton UK Production Manager: Jenny Johnson UK Production Assistant: Glyn Davidson UK Production Assistant: Ellie Bartlett DP: Pierre Mouarkech 1st AD: Stevie Fylan