Leukaemia UK Launches First Commercial

Thank You Leukaemia UK

The commercial, titled ‘Thank You’ captures the essence of the power of charitable donations to Leukaemia UK and raises awareness of giving through will donations. Created by 11 Agency and directed by Ray Moody, the commercial is the charity’s first foray into commercial advertising.

The one-day shoot on West Whittering beach in the UK cast actors in the roles and was an opportunity to bring together a core team and a number of trainees across different departments for their on-set experience. With the shoot outside of London, MADAM sourced trainees from the local area including further education establishments in line with the APA x BECTU Diversity Action Plan and the company’s own DE&I targets.

Director Ray Moody says, “Being able to support my client, 11 Agency, with the experience MADAM brings to production was a fitting choice for me considering the importance of this project. It was a great process that we’re all proud of”. 

Drawing on decades of experience and a crew and supplier network of some of the industry’s best, MADAM was able to bring on exceptional world class support for the production. 

Carly Stone, Executive Producer says: “Working alongside 11 Agency to deliver Leukaemia UK’s first TVC has been an honour. A charity that is personally emotive, I was very keen to work with the team and bring together likeminded crew and suppliers. MADAM have championed this project and it furthers our commitment and ethos to planet positive production.”

Sarah Weber, Head of Public Fundraising at Leukaemia UK says: ‘It’s been a pleasure to work with Madam Films and 11 Agency on our first ever television commercial. Every day 27 people, of all ages across the UK, hear the news that they have leukaemia. At Leukaemia UK we believe that with research, we can change this. Through accelerating progress in diagnosis, treatment and care we can help to bring about positive change, both for those living with leukaemia today and for those diagnosed tomorrow. We hope that the vital funds raised by this advert will help to find and fund the life-changing research that matters most for those affected.’

Creating opportunities for the charity sector to thrive is an important consideration for Madam Films. The company arededicated to creating productions that align with company values across environmental & ethical positioning. With a track record of expert knowledge, the company continues to leverage its creative expertise to support causes that make a difference. 


Brand: LEUKAEMIA UK @leukaemiauk

Legacy & In Memory Manager: Katie Wallman

Head of Public Fundraising: Sarah Weber

Agency: 11 London @11_london_agency

Creative Director: Steve Broadhurst

Senior Copywriter: Lyndsay McMorrow

Senior Account Director: Cecilia Antonini

Strategy Director & Co-Founder: Mark Cook

Production Company: Madam Films @madamfilms

Director: Ray Moody @prettydata

Executive Producer: Carly Stone @fareystone Michelle Stapleton @madamstapleton & Pippa Bhatt @pipbhatt

Line Producer: Josh Hillman @joshhillman 

Post Production Producer: Carly Stone @fareystone

1st AD: Josey Jacobs @joseyrj

2nd AD: Alex Lloyd

Casting: Ilenka Jelowicki @inkcasting

Hair & Make Up Artist: Megan McPhilemy @createdby_megan

Trainee Stylist: Morgan

Steadicam: Guido Cavaciuti

Focus Puller: Sarah Gardiner

Camera Trainee: Charlie Evans

Gaffer: Phil Penfold

Runner: Luke Hillman

Work Experience Runner & BTS: Lily Pearl Equi @lilypeq_

Post Producer: Chris Chard @chopschard

Sound Facility: Grand Central @grandcentralrecordingstudios 

Sound Engineer: Tom Keats @tttkeats  

Audio Producer: Stephen Davies @stephenxo

Grade: Dave Ludlam @luddycolour

Music: Marcus Warner @MarcusWarnerMusic

With thanks to Clockwork London, 24-7 drama, Greenkit, Jack Till @badlyparkedvan, Conscious Artists @consciousartists_

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